Develop a clear, engaging web presence to promote a 2-day practical project management course aimed at ‘accidental’ or non-professional project managers.
Client / Organization:
The Incidental Project Manager (trading name of Project Management VA Ltd, UK-based training & coaching)
📅 Date / Duration:
Ongoing – site live in 2025 supporting upcoming course launch
🔧 Technologies / Tools Used:
WordPress CMS, responsive HTML/CSS, intuitive JavaScript enhancements, simple user-input forms
📌 Requirement (Project Scope):
Develop a clear, engaging web presence to promote a 2-day practical project management course aimed at ‘accidental’ or non-professional project managers. The site needed to:
– Describe course purpose, story, and structure
– Capture visitor contact info for feedback and course interest
– Provide brand credibility and user trust
– Be easy to update as content evolves
📝 Description:
“The Incidental Project Manager” addresses the gap for professionals (e.g., supervisors, engineers) thrust into project roles without formal training. The brief was to build a minimal yet effective site that:
- Tells the origin story and mission (“bridge the beginner to expert gap”)
- Outlines proposed course structure, scope, and invites feedback
- Provides contact form for visitor interest/collaboration input
- Operates within the trading umbrella of Project Management VA Ltd
Challenges:
Crafting an appealing layout that conveys professionalism while retaining an approachable tone; ensuring content could scale with upcoming course launches and feedback iteration.
Outcome:
A clean, narrative-driven promotional site built to support sign-ups and audience engagement. It positions the brand effectively for soft-launch marketing ahead of full course rollout.
🔗 Live Project:
Visit INPM – The Incidental Project Manager